01 May 2015

Sweden Car Sales By Brand : 1985-89

The Volvo 480 from 1986-1995

Sales continued to improve, having passed 200,000 in 1982, the 300,000 mark was broken just five years later in 1987. Volvo had 27.0% share of the market in 1985, but it had dropped to 21.7% for both 1988 and 1989. Saab fared worse, with 14.3% in 1980 but only 8.4% in 1989 and in the process losing over 40% of its share. Ford took 2nd spot by default as it lost quite a lot of percentage as well.

Japanese brands started to gain in this period after stalling in the early 80's. In fact most smaller brands gained ground on the biggest five makes. Things looked good, but there was trouble ahead. The economy had overheated in the mid to late 80's and 1989 saw the beginning of a strong decline in car sales.


Brand 1985 1986 1987 1988 1989

Volvo 71,135 64,630 72,492 74,626 66,576

Ford 28,571 29,944 34,299 35,921 28,629

Saab 27,352 29,590 30,202 27,083 25,800

Opel 26,770 24,317 31,077 28,940 24,775

VW 20,123 20,146 23,381 26,205 21,596

Toyota 12,305 18,080 22,779 26,057 20,856

Mazda 12,018 12,707 13,879 19,909 15,852

Audi 11,417 10,900 14,319 16,103 15,762

Nissan 8,363 15,019 18,059 20,349 15,493

Mitsubishi 2,485 2,346 3,616 8,339 11,554

Peugeot 3,873 4,503 6,637 10,148 10,688

Mercedes 10,271 7,906 7,949 10,091 8,914

BMW 4,429 4,503 5,739 6,278 7,053

Renault 2,683 3,484 5,072 4,984 5,128

Fiat 3,918 4,687 5,777 6,255 5,120

Citroën 3,101 2,999 4,355 4,837 5,032

Honda 3,518 3,997 4,106 5,819 4,989

Suzuki 611 1,123 2,428 3,769 3,107

Subaru 1,552 1,497 1,772 1,766 2,243

Alfa Romeo 1,148 1,243 1,302 1,188 1,890

Daihatsu 1,498 1,586 1,706 1,298 1,532

Lada/VAZ 1,586 1,789 2,645 1,790 1,170

GM US 30 62 272 662 1,049

Chrysler
7 9 239 901

Isuzu
15 139 518 603

Porsche 455 461 429 267 275

Jaguar 35 34 110 190 205

Lancia 3,274 2,169 1,165 109 62

Skoda 332 170 98 44 4

Others 180 156 137 179 246

Total 263,033 270,070 315,950 343,963 307,104

Data source: ABStatistik.

All other articles in the series: 1950-541955-591960-641965-691970-74,
1975-791980-841990-941995-992000-042005-09, and 2010-14.

The Saab 9000 from 1984-1998

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