08 April 2015

Sweden Car Sales By Brand : 1975-79

The DAF 66 that became the Volvo 66

Sales peaked in 1976, then retrenched markedly afterwards due to oil crises and internal economic issues. As it turned out Volvo weathered this time well on the sales chart, while Saab and VW didn't. Mazda was leading the Japanese offensive and was 6th best selling brand by 1979. Of the larger selling makes, only Japanese ones grew in this difficult time...and Lada.

BLMC was about finished by decade's end, and a sales flurry by Rootes (Hillman) was soon over. DAF was taken over by Volvo in 1975 and that brand was soon phased out, perhaps a reason why Volvo sales held up so well.


Brand 1975 1976 1977 1978 1979

Volvo 58,139 75,425 55,681 49,831 55,780

Saab 44,250 39,520 29,667 27,427 29,838

Ford 25,330 31,894 26,060 22,043 22,813

Opel/Vauxhall 25,006 31,149 22,195 17,969 22,141

VW 31,930 28,985 22,755 17,316 19,741

Mazda 6,071 7,644 8,073 6,641 8,563

Fiat 14,055 13,441 7,986 7,102 7,162

Mercedes 13,613 13,749 9,342 6,009 6,671

Renault 8,186 9,412 7,864 6,968 6,146

Toyota 7,484 9,008 8,098 6,427 5,389

Audi 8,189 7,108 7,565 3,639 4,646

Datsun 3,525 5,479 4,819 3,171 4,501

Peugeot 7,379 6,527 6,047 5,078 4,328

BMW 5,930 5,525 4,285 3,143 3,332

Lada 1,521 2,256 2,782 3,563 3,016

Honda 1,557 3,451 3,864 3,248 2,997

Simca 3,218 7,907 4,518 4,496 2,588

Citroën 4,515 4,026 3,279 2,194 2,119

Lancia 236 162 265 494 944

Alfa Romeo 2,429 2,159 1,284 1,235 851

GM US 976 1,556 773 444 560

BLMC 2,980 2,544 1,540 838 372

Škoda 682 616 400 567 297

Chrysler 376 333 441 439 84

Autobianchi 2 951 1,305 396 13

Rootes 378 526 275 52

DAF 7,075 1,175 7


Others 296 352 204 144 433

Total 285,328 312,880 241,374 200,874 215,325

Data source: ABStatistik.

All other articles in the series: 1950-541955-591960-641965-691970-74,
1980-841985-891990-941995-992000-042005-09, and 2010-14.

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