Sweden Car Sales By Brand : 1975-79

The DAF 66 that became the Volvo 66

Sales peaked in 1976, then retrenched markedly afterwards due to oil crises and internal economic issues. As it turned out Volvo weathered this time well on the sales chart, while Saab and VW didn't. Mazda was leading the Japanese offensive and was 6th best selling brand by 1979. Of the larger selling makes, only Japanese ones grew in this difficult time...and Lada.

BLMC was about finished by decade's end, and a sales flurry by Rootes (Hillman) was soon over. DAF was taken over by Volvo in 1975 and that brand was soon phased out, perhaps a reason why Volvo sales held up so well.

	Brand	1975	1976	1977	1978	1979
	Volvo	58,139	75,425	55,681	49,831	55,780
	Saab	44,250	39,520	29,667	27,427	29,838
	Ford	25,330	31,894	26,060	22,043	22,813
	Opel/Vauxhall	25,006	31,149	22,195	17,969	22,141
	VW	31,930	28,985	22,755	17,316	19,741
	Mazda	6,071	7,644	8,073	6,641	8,563
	Fiat	14,055	13,441	7,986	7,102	7,162
	Mercedes	13,613	13,749	9,342	6,009	6,671
	Renault	8,186	9,412	7,864	6,968	6,146
	Toyota	7,484	9,008	8,098	6,427	5,389
	Audi	8,189	7,108	7,565	3,639	4,646
	Datsun	3,525	5,479	4,819	3,171	4,501
	Peugeot	7,379	6,527	6,047	5,078	4,328
	BMW	5,930	5,525	4,285	3,143	3,332
	Lada	1,521	2,256	2,782	3,563	3,016
	Honda	1,557	3,451	3,864	3,248	2,997
	Simca	3,218	7,907	4,518	4,496	2,588
	Citroën	4,515	4,026	3,279	2,194	2,119
	Lancia	236	162	265	494	944
	Alfa Romeo	2,429	2,159	1,284	1,235	851
	GM US	976	1,556	773	444	560
	BLMC	2,980	2,544	1,540	838	372
	Škoda	682	616	400	567	297
	Chrysler	376	333	441	439	84
	Autobianchi	2	951	1,305	396	13
	Rootes	378	526	275	52
	DAF	7,075	1,175	7
	Others	296	352	204	144	433
	Total	285,328	312,880	241,374	200,874	215,325

Data source: ABStatistik.

All other articles in the series: 1950-54, 1955-59, 1960-64, 1965-69, 1970-74,
1980-84, 1985-89, 1990-94, 1995-99, 2000-04, 2005-09, and 2010-14.