20 July 2014

Sweden Top 4 Brands : 1990-99

The Volvo 960. More like a barge than a car

The downturn Sweden experienced hit car sales hard. It seemed to hit Volvo less as its market share climbed, then fell back again as things improved. VW consolidated its position as the decade passed and Saab got to a comfortable third.

The economic slump of the 90's was the worst since the 30's. Restructuring of the economy steadied the ship and things started to improve. Total sales hit a low of 124,500 in 1993, but were back to 295,000 by 1989. Volvo's sales - while not back to late 80's numbers - improved markedly.

The S80 was a move to a more streamlined look

Yr 1st Sales % 2nd Sales % 3rd Sales % 4th Sales % %
1990 Volv 47.6 21 Ford 23.4 10 Saab 19.5 9 Opel 19.3 8 46
1991 Volv 37.9 20 Ford 18.6 10 Saab 18.2 10 VW 14.9 8 48
1992 Volv 35.8 23 Ford 14.8 10 Saab 13.9 9 VW 12.7 8 50
1993 Volv 33.1 27 Saab 12.5 10 Ford 12.5 10 VW 10.7 9 55
1994 Volv 42.8 27 Ford 19.0 12 Saab 18.0 11 VW 13.5 9 60
1995 Volv 49.0 29 Saab 18.4 11 Ford 17.5 10 VW 15.5 9 59
1996 Volv 43.2 24 VW 20.6 11 Ford 19.1 11 Saab 15.5 9 55
1997 Volv 51.4 23 VW 23.5 10 Ford 22.4 10 Saab 16.8 7 51
1998 Volv 53.6 21 VW 32.3 13 Saab 19.6 8 Ford 18.7 7 49
1999 Volv 64.1 22 VW 33.2 11 Saab 26.3 9 Ford 19.3 7 48

Data source: Thanks to BilSweden.

For others in the series, please click on the years: 2000-13, 1980-89, 1970-79,
1960-69, and 1950-59.

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