10 June 2014

Italy Top 4 Brands : 1990-99

Opel Corsa a strong seller in Italy
Moving into the 1990s with a new data supplier, we see that Fiat is alone as the only local brand now in the top 4. The big winner was GM's Opel brand as it came from nowhere to be the second largest brand. Ford and VW had their moments but GM finished ahead for the decade.

The extreme right column shows the top 4 market share and one has to say the trend in other places held true here. The top brands have been unable to hold their share as import duties were abolished within Europe and makes from Asia entered the picture.

The Ford Fiesta likewise

Fiat slipped away noticeably at the end, but still had a good lead over everyone else. The chart below shows sales in thousands with market share under the '%' symbol.


Yr 1st Sales % 2nd Sales % 3rd Sales % 4th Sales % %

1990 Fiat 835 36 VW 188 8 Ford 179 8 Ren 152 7 59

1991 Fiat 713 32 Ford 253 11 VW 199 9 Ren 181 8 60

1992 Fiat 754 32 Ford 256 11 VW 252 11 Ren 180 8 61

1993 Fiat 544 32 Ford 174 10 VW 139 8 Ren 123 7 58

1994 Fiat 578 34 Ford 156 9 GM 126 8 Ren 118 7 58

1995 Fiat 569 33 Ford 149 9 GM 134 8 VW 130 7 57

1996 Fiat 565 33 Ford 157 9 GM 136 8 VW 125 7 57

1997 Fiat 793 33 Ford 222 9 GM 203 8 Ren 167 7 58

1998 Fiat 681 29 GM 211 9 Ford 186 8 Ren 179 8 53

1999 Fiat 619 27 GM 204 9 VW 185 8 Ren 181 8 51

For other years, simply click on the year: 1960-69, 1970-79, 1980-89,
and 2000-2013.

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