11 June 2014

Sweden Top 4 Brands : 1950-59

1959 Volvo Amazon. A nice looking car for its day

Thanks to the good folk of BilSweden, we can have an insight into the Swedish car market back in the 1950s. Sweden didn't have a dominant local brand such as VW in Germany and Fiat in Italy. Therefore, the changes in positions in the top 4 are greater, especially that coveted top spot.

Ford (Germany and UK combined) started out top but fell away slightly as the decade proceded. Ford at the beginning of the 50's were mainly from England, with Germany, France and the USA following. By 1959, Germany had just passed England as the largest source of cars, with the US adding some units.

Opel/Vauxhall combined (GM Europe) did well although both brands were selling separately there during those years. That was not uncommon back then, as the cars were different. Vauxhall sales were consistently about a tenth of Opel sales through the 60s. I haven't included GM US sales in the OpV figure, and GM cars from across the Atlantic were very popular in Sweden as well.

VW was up and down, even missing out for two years. Local marque Volvo strengthened as time passed and was well ensconced at the top by 1959. The only other make to get into the top 4 was BMC (Austin 2/1 in sales over Morris).

Year 1st 2nd 3rd 4th
1950 Ford 10,101 VW 8,252 Volvo 7,419 Opel-V 5,128
1951 Volvo 9,288 VW 7,333 Ford 7,021 Opel-V 5,358
1952 Ford 7,169 Volvo 7,132 VW 5,964 Opel-V 5,020
1953 Volvo 14,741 Ford 9,059 Opel-V 8,235 BMC 7,889
1954 Volvo 21,186 Ford 19,088 Opel-V 13,748 BMC 13,048
1955 VW 25,876 Volvo 25,017 Opel-V 17,198 Ford 16,341
1956 Volvo 26,268 VW 23,406 Opel-V 21,691 Ford 15,667
1957 Opel-V 30,915 Volvo 27,911 VW 27,257 Ford 16,767
1958 Volvo 31,151 Opel-V 27,856 VW 24,827 Ford 16,879
1959 Volvo 39,029 VW 31,147 Opel-V 29,426 Ford 18,100

For others in the series, please click on the years: 2010-19. 2000-09, 1990-99,
1980-89, 1970-79, and 1960-69.

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