
Photo source: Netcarshow (above).


The data from here is variable, to put it politely. It depends on importers reporting and that is inconsistent. So while registrations are down, too much volume isn't available to make a call on that but I came up with -9% YTD anyway.
The 2025 share shown below is for the complete year. Toyota is the dominant brand with 46% of the market. Most of the top brands are legacy ones and they are suffering. Chinese brands are pressing for more share and something has to give.
BYD reported registrations in 2025 but not so far this year so its total is an estimate. GAC is now reporting and GWM for 2026, the latter didn't in 2025. Many smaller imported brands have never been included but their numbers will be tiny.
Data: Campi. Photos: Toyota (Wigo & Innova).

Sometimes things just don't add up, yet it's true. The Albanian car market in 2026 is unprecedented in an extreme way but more on that in a moment. Most new cars sold here are not through Albanian dealers but imported through non-official channels rather than traditional local dealership networks.
Hyundai was the leading brand for 2020 and 2021, then VW took over for three years. BYD's first full year in Albania was in 2024, managing 5th place with 7% market share.It's hard to understand how that can happen in what is, by my understanding, an open market. Chinese penetration is now overwhelming and growing. Legacy car brands are for the most part getting battered. A few are doing well.
Total sales are up 48% YTD but only 7% in July. It will be interesting to see if that was a blip or a sign that things are settling down. As the +/- column is about market share, a decrease in most cases will not mean a drop in sales.
Data source: Dpshtrr. Photos: BYD.