04 January 2021

Iceland Premium Comparison : 2018-20

In a country where electric cars are encouraged, there is no surprise that Tesla is top. Those with new electric cars have also done well in 2020. This is a market where sales were down 20% so the rest suffered in some way. 

Data source: Samgongustofa.

03 January 2021

Iceland Top 50 Models : 2020


The Tesla 3 went to the top of the chart, with two good months of registrations. Can it do that again in 2021? The RAV4 lost out but still has a strong following on the island. Overall sales were down 20% and 2021 looks like it could be brighter. Mind you, anything could happen.  

Data source: Samgongustofa.

Iceland Sales : 2020


I've modified the data to exclude any campervans so it probably makes the list below slightly different to elsewhere, not that there are many places around that you can access this sort of thing. Most places don't count them as passenger cars anyway. 

Registrations for December were +37% but YTD were -20%. April and May were brutal but the last four months of the year were all substantially positive. I don't know how much supply affected the numbers in the end. Most of the brands were down as would be expected. It's the lowest total for seven years, the 2012 figure was 7,800.

Tesla, of course, have their unique way of doing things. They had a massive spike in sales for March, then sold nothing in August and another big month in September. I assume these huge sales surge the company has got headlines and impresses investors. Either that or they supply cars in irregular batches to Iceland.

Toyota retained its top spot from Kia, both with a reduced margin. Electric cars are popular so any brand that introduces a new model has a spurt in sales. Both Mercedes and Audi have done well with new electric models. MG too arrived and in half a year of activity did reasonably well. 

Further down the list, there are some notable falls but that could be due to disrupted supplies through these Covid times. I don't if you would call it the post-Ghosn effect, but Nissan, Renault and especially Dacia lost heavily. He was known for pushing volumes to keep factories busy but that policy has been changed.

Data source: Samgongustofa.