H1 2026 deliveries were down on H1 2025, down 12% YOY. Sales have been affected by a series of negative situations impacting on the company. Quoting JLR, "...Volumes impacted by US tariffs, China market challenges....in addition to production stoppages following the cyber incident". Since that quote, the onging disruptions in the Middle East could be added.
All models were down but not by as much as they could have been. Of course, there could be still more disruptive problems to affect production and the movement of goods.
The Defender is just about the same as last year, the Discovery Sport down the most. The latter is getting styling and tech upgrades rather than a new model being released.
Data & photo source: JLR. (Velar & RR Sport).
If we go regional and include Jaguar's rapidly reducing contribution, then deliveries were down 14%. China and MENA (Middle East & North Africa) suffered the most. The two regions that did best (UK and Europe) in terms of limiting the sales fall are the two closest to the manufacturing plants.
The Middle East is presumably hit by the upheavals in the region. In China, I believe locally made Land Rovers have ceased and only imported models are now being sold. Big ticket vehicles face even higher duty than mainstrean ones, which won't be helping either.
The local distributor Chery is about to release the Freelander brand. JLR handles the design and styling, while Chery deals with the engineering, technology, and manufacturing. It's a stand alone brand, using Chery’s electric platforms.
No comments:
Post a Comment