Registrations were up 6% in July and up 1% YTD. The 2025 share figure below is for a full year. Volvo sales were not only down but the brand also lost some market share. VW lost out even more. Tesla reentered the top ten while Polestar slipped out of it.
Chinese brands have not asserted themselves in Sweden. Lynk & Co is surprisingly the best of them at 18th. BYD is back at 20th.
Top selling models were the Volvo XC60 (8,521), EX/XC40 (8,169), Tesla Y (4,926), Volvo EX30 (3,967) and VW Tiguan (3,443).
Data source: Mobility Sweden. Photo source: Volvo (EX60) & Lynk & Co (08).
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