Japanese brands have 28 models on the list and are green. Toyota is by far the best selling brand, having nine models on the list. Mitsubishi and Honda have four each, Suzuki, Mazda and Nissan three a piece. Subaru and Isuzu have one.
Korea (mustard coding) does well to have seven models. Kia outshines its sibling brand with five but only one makes the top ten.
China (orange) only has seven because of MG's European origin. They are basically new arrivals offering a value proposition to potential buyers. Expect more models to be added next year.
Europe (purple) has just four places, three from MG. Outside of the premium end of the market European brands are not that common.
USA. Ford has two in the top ten and Tesla further down but that's all folks. GM used to do well with Holden but that brand was retired a few years back.
Summary: The car industry has been relatively stable, but various factors are making that less so. Speed and flexibility are required to keep up but also to react if things don't work out as planned.
Chinese companies are in a real hurry to establish themselves as a real force in the industry. With New Zealand having an open market, there is nothing to stop new entrants from succeeding.
Data source: NZTA. Photos: Haval & MG NZ.
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