I guess there is some overlap with Bentley but potential customers for the marque have discretionary spending in abundance so alternative forms of transport are also on their radar.
RR has settled around the 6,000 mark at this point. A weaker market in China affected sales but bespoke models are doing well so that has compensated.
Such is the demand in that regard that the company is to spend £300 million in increasing capacity for customised vehicles. It's the largest plant investment since it was built.
The Cullinan SUV is still the most popular model but the new electric Spectre accounted for a third of sales in its first full year. Will RR become a fully electric marque? We don't know but with demand for BEVs stalling, it pays for car manufacturers to keep their options open.
Data & Pictures: BMW Group.
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