Toyota 1966

Toyota was emerging and even by 1966 it was showing it was going to go somewhere. The issue was how far? The established competition by and large didn't do enough to react despite the incremental improvements in the cars that kept coming. It is now the largest cart maker in the world.

In 1966, The Corona (above) was the main model, followed by the Crown and 800 (Publica). The Corolla had just arrived. There was also a small sports car called the Sports 800 around this time related to the Publica small car and production may be combined. 

Nearly half of the production at the time was for commercial vehicles, mainly of the light variety. The total of close to 600,000 was already substantial but of course no where near what it is today.

Just over 20% of production was exported in 1966. The USA accounted for 36.8% of the export total. Australia was an early adopter of the brand and it is by far the largest brand in that market today. 

South Africa and South Korea were also major destinations for exports. With import duty on imports in the main European markets at the time, smaller ones were where most Toyota's found homes in that region. 

Data source: Toyota.