Stellantis US Model Sales Part 2 : 2023/24

Stellantis is a huge amalgam of brands from the US and Europe. There are seven operating in the States and here it's the US side of the company that's under the spotlight. Sales are not going that well but there seems to be a policy of reducing unit sales. Part 2 covers the five smaller brands. 

Dodge: Total sales were down 19% with the Charger leading the charge at -54% as the old model departs. 

The new 2025 iteration will have a 2-door variant as well so will hopefully arrest the decline and then add plenty of more sales as well. 

The Durango SUV is the main model with just over 42% of all sales for the brand in 2024. The new Dodge Hornet will add sting to the range and it's based on the Alfa Tonale so a sensible cost saving in doing that. 

Chrysler: Sales were down just 7% despite a 60% drop for the 300 model car which has been discontinued. It has a tiny range of vehicles which could be enhanced by Euro vehicles but hasn't been. It consists of two MPVs and a large car. 

The MPV range has been enhanced with a new model, the Voyager which is a base trim option to higher spec Pacifica. 

Fiat: It is an insignificant part of Stellantis USA but they persist with it. Sales were up 153% but only to 1,528 units just in case you get too excited. The 500e and 500X were the total range and the latter has been axed.  

Alfa Romeo: The three model line up was down 19% despite to the new Tonale. Alfa is a fringe player in the US premium segment but has found a niche in the market nevertheless. Well, more a case of sticking with it as sales are poor. 

Maserati: I don't have a model breakdown for the premium marque but total sales were about 4,600 and down about 40% by my reckoning.

Data & pictures: Stellantis.