Subaru / Genesis US Model Sales : 2023/24

Here we have two marques from Asia. Let's look at their place in the USA.

Subaru: Subaru relies on a handful of markets for most of its volume and does well in them, the US being the most important one of them.  

The brand is so successful in the US it's hard to imagine the brand exisiting without that success. 

Sales were up 6% YTD so a sound result. The Crosstrek and Forester are the main models with 54% of the total between then. The outback did OK but after that some reductions in sales.

Subaru has an outdoors, adventure image and that is what drives its success. The 668,000 sales gained in the US is enormous for what could be described as a niche brand. 

Genesis: It is a recent addition to the premium ranks and for now at least dependant on its protected home market. The US will be a target export market it will want to succeed in. 

Arriving in the USA in 2016, sales were at first up and down but for the two previous years there has been a strong increase. That has slowed in 2024 with no new models added. 

Volume was up 8% with the GV80 up 16% and the G80 down 22% (G is for sedan and GV SUV). 

Genesis is still a small player in the premium arena but it's early days. Conquest sales are a challenge in the premium segment. 

Data & pictures: Volvo & Genesis. V60 above & the GV70 below.