Subaru / Porsche US Model Sales : 2023/24 (Q2)

If you are wondering what these two brand have in common, well they are the last two in the series and I wanted to add value with a two for one offer. Who doesn't like a bargain? Anyway, how did they get on?

Subaru: Sales were up 6% YTD so a sound result so far. The Forester is the main model with 29% of the total and it increased 51% too. The Outback and Crosstrek are consistently popular but things fall away a bit after that. 

Subaru relies on a handful of markets for most of its volume and does well in them, the US being the most important one of them.  

Porsche: Sales were down 4.4%. The top selling model, the Macan was down 16% which was the difference between sales being up or not. The Cayenne and 911 were OK but the rest down. Nothing spectacular, in fact all rather even.

Data & picture source: Subaru, Porsche.