Two brands from the same stable but carefully managed to be sufficiently distinct from each other. Could the differentiation between them be greater? I guess it's working as it is.
Hyundai: Sales are up 4% to 837,000. The Tucson SUV is the clear best selling model for the brand. The Elantra, Sonata and Ioniq 6 show that US buyers still quite like their sedans even if local brands have given up on them.
They took 26.1% of sales in 2024 . The Elantra is up 2%, Sonata 53% and the IONIQ 6 -6%. The top two SUVs both dropped in numbers but others compensated. Overall a solid result.
Kia: Sales were up by 2%, despite the top two being up 15% and 13%. The K5 was on run out and that has affected the total. The EV9 has arrived this year and has already nearly chalked up 10,000 sales. Losing the Rio hurt numbers.
The Stinger has already left without a replacement but a K4 model is coming which seems to be replacing both the Forte and K5, slotting in between them in terms of size.
Data and pictures: Hyundai and Kia.
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