Two and a half years ago I did an article on this which included Jaguar. I'm updating this but for this one, it's just Land Rover. Have the past 30 months added much? Indeed it has so let's take a look at each country separately.
Korea: There was progressive increases up until 2018. What happened then I don't know. I do know that in Korea importers can't be too successful or authorities get shall we say watchful. I don't have an inside story but sales tumbled without an obvious cause. 2023 saw a useful increase and 2024 will interesting.
Japan: Sales were neck and neck until 2014 when Korea bolted but Japan had modest gains. Japan's avoidance of a sales collapse stands in contrast to its regional neighbour. With supplies of the Defender in particular improved in 2023, a sudden jump not seen before occurred.
Summary: What happened in Korea will never become common knowledge and it doesn't have to. It's their business and I'd rather hear nothing than be fed half truth or misleading spin. What we can say with absolute confidence is that 2023 was good for Land Rover in both countries.
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