Fiat hit an all time low in 2003 in regard to Italian market share, which was replicated the following year. The arrival of the Croma (pic below the chart) gave Fiat a car larger than its more successful smaller offerings but that didn't sell well. A second generation Panda lifted sales in 2005 and likewise a third generation Punto a year later.
Then Fiat created a small MPV which was named the Idea. It sold quite well too so not a bad idea. The Fiat Sedici was a collaboration with Suzuki and was much the same as the SX4. It wasn't supposed to be a big selling model so did well for what was expected.
The interesting-looking Multipla (pic above) got a major facelift to 'normalise' its appearance and 2005 sales perked up slightly as a result. The Stillo name was dropped after one generation, Fiat returning to the Bravo label in 2007.
The 500 was introduced in 2007, a retrostyled version of the 500 that ended production in 1975. The new 500 could be classed as a replacement for the Seicento but as both sold concurrently for some years, I decided not to merge sales figures.
Total registrations in Italy hit a record 2.5 million units in 2007. Did that and all of this model activity have a positive effect on sales? Well, yes it did with total numbers exceeding 600,000 for the first time in six years and its market share was now close to 25%. Could this positive change of fortunes now be maintained?
For the third in the series, simply click here. Photos: Netcarshow.
No comments:
Post a Comment