17 August 2023

Toyota Model Sales - Belgium : 1970-74

I always thought that Toyota came of age at the beginning of the 1970s. They may have already achieved that earlier but I think the series two 1970 Corolla (pictured right) was a huge step up on the first one in terms of styling at least. 

The fourth generation Corona of the same era was likewise a much better looking car in my eyes at least. Sales reflected greater acceptance around this time in Belgium. The 1000 (picture to the left) was a solid if not a spectacular performer.

Numbers gathered pace quickly from the brand's introduction in 1966. Most sales were for the Corolla several other models did reasonably well too. The Crown was very popular in 1970 but fell away sharply but other models more than made up for that. This was a successful five years for Toyota Belgium. 

Data source: Statbel.

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