The Evoque hit the showrooms in 2011, looking incredibly similar to the prototype. Tata did well to let it that happen as car execs can be at times too risk averse. The risk paid off handsomely as the stylish newcomer wowed potential buyers and brought new customers into the fold.
Over 54,000 were sold for the year with China - as an assembler of the vehicle - leading the way. At least it got some support this time with the UK taking nearly 21% of total sales. The US isn't that keen on smaller but the Italians love smaller and stylish so it went down well there.
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