18 January 2023

Japan Top 50 Model Sales : 2022








The list below combines regular sales with Kei mini cars. The data is not released that way but combined here. No imports are shown as none usually qualify although the best selling list for them hasn't yet been released. The better selling are premium cars and less likely to hit the chart below. 

One cannot overstate how limited import model sales are. It's achieved by strong nationalistic loyalty, preferential treatment to the Kei car category that excludes anything imported and possibly a few other less obvious ways. 

The top model for 2022 is the Honda N-Box. Even the combined sales of the Yaris and Yaris Cross couldn't prevent it. Still, Toyota/Daihatsu models are the dominant force. The colours below are for regular and Kei car models and that shows how strong the Kei category is. 


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