Nissan/Infiniti Production : 2020-21 (By Nation)

The number of vehicles made has dropped by nearly 2 million in four years.  Nissan has clearly made a decision to reduce volume post-Ghosn era. Finding the right balance between shifting metal and maximising profit is a fine line, one too many companies in the car industry have got wrong in the past. 

There does seem a move in the industry generally to change things and the fact that in 2021 production didn't drop more than 1% suggests Nissan is happy where it is now. That doesn't mean they won't aim higher at some point but make sure next time it's product driven. I'd like to sit down with Mr. Ghosn and ask how he seemed to push volume and still be profitable because few can manage it. 

Seeing where the shifts have come, China has been least affected, moving up from a quarter to well over a third of total production since 2018. The UK and Spain have been badly hit but Nissan is in the process of selling a Barcelona facility to Great Wall Motors.