24 February 2022
Ferrari Regional Sales : 2012-2021
I've not made much of a fuss about luxury car sales as they are limited in detail. They don't need the publicity as their clientele know who they are and how to order. So here is a typical list of sales, broken down into four regions...and that's it.
EMEA is Europe, the Middle East and Africa. The others are the Americas, China/Taiwan and all others come under "Rest Of" as you may have deduced already. Then a total column is followed by increase or decrease.
For some time Ferrari capped its production to just under 8,000 units to ensure exclusivity and strong residual prices. That became a contentious issue but eventually it was decided volume could lift without 'flooding' the market. Sales are now around the 10,000 mark. 2022 was certainly a strong one.
Data source: Ferrari.
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