25 February 2022

Singapore Luxury SUV Sales : 2016-21











It's impossible to get data by model for Singapore but I did manage to find a few drops of data for luxury SUVs. The four below are relatively new and as they have arrived they joined the chart below. The numbers are modest but the total market is small and all things considered actually quite sizable numbers.


The first thing I noticed was how the segment has grown. From just eleven sales in 2016 to about a hundred in 2021. Has this impacted advesely on luxury saloon and sports car sales? In Singapore, data shows they haven't. What it has done is increase the overall registrations for vehicles in this price range. 

How many units SUVs have added to the sales varies by marque? For Rolls Royce, the Cullinan accounts for 27% of sales, the Bentley Bentayga 32%. They both sell saloons and coupes as well. For the two that in addition just make sports cars, the Aston Martin DBX takes 44% of all its registrations and Lamborghini's Urus 62%. 

Ferrari will be joining them with an SUV with the bizarrest of names, the Purosangue meaning pure blood. Hmmm. However, Mclaren insists they won't deviate from being an exclusive sports car marque. A bold stance. 

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