Registrations were -25% for December and +3% for the year. The big news is Ford has been the top selling nameplate for decades although Toyota was top in 2008 and 2009. Toyota are now back at the top and did it with an over 200,000 unit advantage.
The same thing has happened with Ford in the UK, that is relinquishing a long held lead. Ford is giving up on cars to focus on SUVs/crossovers and light trucks. Sales will be lost during this process. Interestingly Toyota isn't going down that route, for now anyway.
Of course, sufficient stock is a challenge so some caution is needed in reading too much into some of the changes. Chevrolet is well down as is Dodge so not a great time for US nameplates. Luxury brands aren't keen to publish sales data. Maybe they don't need the publicity. They're not getting any here anyway.
Point of interest: Polestar (Volvo) has arrived as have two new US brands, Rivian and Lucid. All three do electric vehicles and in particular, it will be interesting to see how the latter two go. Startup brands have a short period to win over potential customers.
The chart below in the '+/-' column below is comparing market share variance for 2021 with 2020.
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