Austria Sales : 2021

Registrations for December were -26% and -4% for the 12 months combined. The '+/-' column below is comparing market share variance for 2021 with 2020. So let's see who was able to not only cash in on the increase but also steal some share off others.

VW reinforced its lead over its Mladá Boleslav based sibling (marginally I guess) but the ones from Barcelona and Ingolstadt drew a bit closer. Sales for Jaguar have been very strong while the two new brands Cupra and MG are establishing themselves with healthy registration figures. In the luxury class, Ferrari, Aston Martin and Mclaren are on the up. 

Points of interest: The number of new passenger cars registered was the lowest in 37 years. Electric cars made up 14% of total sales but 85% of those were purchased by companies. Private buyers are put off with issues around public recharging while companies buy them to avoid penalties due to excess emissions. Whatever the reasons, that's an unusual balance that needs addressing. 

Data source: Statistik Austria.