11 January 2021

Portugal Premium Comparison 2018-20

Mercedes-Benz is the darling of the well-heeled in Portugal. It's increasing its share of the premium segment too, now standing at 38.8%. BMW and MINI are not too far back but then it drops away sharply. Audi is definitely not as popular with Volvo overtaking it in 2017. 

Further down, JLR has been consistently falling but Alfa Romeo exceeded that with share of this sector crumbling from 2.3% to 0.5% in just two years. 

Dat source: Autoinforma. 

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