20 January 2021

Mexico Premium Comparison : 2018-20

A new dawn for Acura, or is that dusk?












The BMW Group is top here, despite yet again Mercedes the stronger selling nameplate. The MINI yet again comes to BMW's rescue. That said, MINI has been losing some ground of late. Volvo is steadily improving its position although well short of the brands above it.   

If you're wondering where Lexus is and thinking this is a serious oversight, the marque isn't sold in Mexico. That is set to change in 2021. The way Acura and Infiniti are both in a downward trajectory, there could be an opening for Toyota's upmarket marque. 

Data source: AMDA.

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