16 January 2020

Land Rover Global Sales (By Model) : 2019


For 2019 there were 396,000 new owners of Land Rovers worldwide. down 3.6%. The Discovery Sport is narrowly the best selling ahead of the Range Rover Sport close behind. The new Evoque is starting to make its presence felt and was just 12 sales away from catching second spot. The Range Rover can be had with some electrical assistance (as also the RR Sport) and that has sparked things along.


16 17 18 19 Model 2019 % +/-

1 1 1 1 Disco Sport 83,574 21.1% -13%

3 3 2 2 RR Sport 81,700 20.6% 5%

2 2 3 3 Evoque 81,688 20.6% 10%

- 6 4 4 Velar 60,460 15.3% -9%

4 4 5 5 Range Rover 52,819 13.3% -3%

5 5 6 6 Discovery 35,862 9.1% -17%

6 7 7 7 Defender 2 0.0% -50%


Total 396,105
-4%

Regionally, North America is the hot spot for LR (105k) with Europe next (79k). The home market (78k) and China (70k) are not far behind. The Rest at 63,000 was down the most (-13%)


16 17 18 19 Region 2019 % +/-

3 3 1 1 Nth America 105,025 26.5% 3%

1 2 2 2 Europe 79,341 20.0% 0%

4 4 3 3 UK 77,966 19.7% -1%

2 1 4 4 China 69,921 17.7% -10%

5 5 5 5 Rest World 63,852 16.1% -13%


Total 396,105
-4%

Data source: Tata Motors.

2020 should see a return in excess of 400,000 with the Evoque having a full year and the new Defender joining at some point.

I thought I'd give the Range Rover Sport Hybrid a plug

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