14 January 2020

Czech Premium Brand Comparison : 2017-19


Mercedes is quite clearly the best selling premium marque in the Czech Rep (Czechia apparently now by the way, I'm a bit set in my ways though). The BMW Group and Audi have been losing ground very quickly on this one. 2018 wasn't a great time to be selling premium cars as the sales dropped markedly (by 17.5%).

In the chart, the Total row shows percentage change for the % column, but market share for the rest of the numbers in that column.

Year Brand 2019 % 2018 % 2017 %
17 18 19 Brand 20,274 -3.9 21,101 -17.5 25,584 2.1
1 1 1 Mercedes 7,322 36.1 7,136 33.8 8,546 33.4
2 2 2 BMW Group 5,783 28.5 6,616 31.4 8,216 32.1



BMW 5,402 26.6 5,814 27.6 7,402 28.9



Mini 381 1.9 802 3.8 814 3.2
3 3 3 Audi 2,600 12.8 2,825 13.4 4,486 17.5
4 4 4 Volvo 2,334 11.5 2,220 10.5 1,962 7.7
5 5 5 JLR 1,072 5.3 1,155 5.5 1,231 4.8



Land Rover 773 3.8 878 4.2 949 3.7



Jaguar 299 1.5 277 1.3 282 1.1
7 6 6 Lexus 438 2.2 408 1.9 307 1.2
6 7 7 Porsche 371 1.8 402 1.9 410 1.6
8 8 8 Alfa Romeo 188 0.9 170 0.8 219 0.9
10 9 9 Tesla 120 0.6 85 0.4 80 0.3
9 10 10 Maserati 39 0.2 68 0.3 100 0.4
12 11 11 Cadillac 6 0.0 15 0.1 22 0.1
11 12 12 Infiniti 1 0.0 1 0.0 5 0.0

Data source: SDA.

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