Citroën Germany Sales (Model) : 2010-2016

Between 2000 to 2009, Citroën sales in Germany increased from 50,000 to 100,000. Leading the way was the tiny C1 model, introduced in 2006 and by 2009, over 22,000 sales were achieved for that model. Citroën's total market share was up to 2.9%. Things were looking good but change was in the wind.

In 2010, the DS brand was spun off as a premium alternative to Citroën. Sales in Germany fell 23%, Citroën sales slumped 37% (32% including DS) and market share dropped to 2.2% (2.4%). The top seller in the range, the C1 dropped 51% but with the market so weak, nothing went well. Sales continued downward as total German sales started to pick up. The range of models on offer was reduced as smaller selling ones were culled. Bigger sellers also suffered as it appears that the brand moved toward a more profitable pricing structure.

In 2014, things improved slightly and leveled off. The current situation is 1.5% of the total sales which is not large for what is a mainstream brand. What surprised me is that out of all this emerged a van as the leading selling model. It's sold as the Multispace.

Summary: Car buyers in Germany are strongly in favour with brands associated with the country in some way. On top of that, this is a price sensitive country and that is something this brand isn't interested in selling on. Due to factors such as these, Citroën has settled down as a fringe brand in the German market.

MODEL/YEAR	2010	2011	2012	2013	2014	2015	2016
BERLINGO	11,824	11,112	11,182	9,944	9,109	9,520	10,722
C4	12,252	16,420	12,687	10,657	12,977	10,603	10,565
C3	16,619	11,742	10,315	7,608	9,922	6,689	8,446
C1	10,805	9,098	7,463	4,903	5,029	7,965	7,355
C4 CACTUS	-	-	-	-	1,981	6,272	5,550
JUMPER	745	850	1,039	1,220	1,517	2,116	3,634
C5	7,219	5,542	4,487	2,935	2,242	1,609	1,509
JUMPY	853	952	1,188	1,111	1,393	1,176	556
C-ELYSEE	-	-	-	-	-	-	275
C8	747	629	405	286	105	-	-
NEMO	748	407	241	149	35	-	-
C-ZERO	-	200	454	276	-	-	-
C-CROSSER	1,072	507	256	-	-	-	-
C6	105	69	134	-	-	-	-
C2	388	-	-	-	-	-	-
OTHER	28	38	97	116	50	26	114
TOTAL	63,405	57,566	49,948	39,205	44,360	45,976	48,726
SHARE	2.2%	1.8%	1.6%	1.3%	1.5%	1.4%	1.5%

Data source: KBA.