Sweden Car Sales By Brand : 1995-99

The Volvo S40 was released in 1995... 

After the virtual collapse of car sales of the early 90's, things then climbed strongly through this period. People are only willing to spend when there is economic confidence and the confidence returned. When things move quickly as they did here when sales rebounded, changes are more pronounced too. Here are a few examples.

Volvo had 28.9% of the market in 1995, but down to 21.7% in 1999. Ford went from 12.2% to 6.5% in '99. VW got to second spot in 1996, up from 5th to 1990. Renault started the decade at 13th and was 5th by the end of it. Škoda shot up in sales very quickly, as did many smaller brands. Both MGR and Land Rover really took off for example.

	Brand	1995	1996	1997	1998	1999
	Volvo	48,982	43,221	51,441	53,598	64,104
	VW	15,545	20,635	23,454	32,284	33,204
	Saab	18,423	15,528	16,783	19,556	26,303
	Ford	17,541	19,064	22,413	18,719	19,269
	Renault	6,513	8,400	11,478	13,404	16,248
	Toyota	8,222	9,467	12,216	13,865	15,836
	Opel	11,291	11,355	13,199	12,778	15,353
	Škoda	427	2,629	6,763	10,678	14,049
	Audi	7,800	9,161	11,989	12,135	11,897
	Mitsubishi	3,673	4,769	5,983	6,739	8,959
	Seat	1,808	2,124	3,698	6,711	8,427
	Mercedes	4,165	4,033	4,626	6,459	7,136
	Nissan	4,049	4,035	7,467	8,015	7,049
	Hyundai	2,289	3,736	4,621	5,132	6,476
	BMW	2,480	3,314	3,990	4,811	6,091
	Peugeot	3,461	3,790	4,127	3,314	5,836
	Mazda	2,492	2,632	4,348	5,479	5,348
	Chrysler	2,368	2,869	3,447	3,036	3,210
	Citroën	3,037	2,986	3,408	3,315	3,170
	Honda	2,070	2,654	2,902	2,799	3,000
	Suzuki	509	812	1,849	2,227	2,547
	Fiat	353	416	1,303	2,012	2,077
	GM US	579	620	401	1,403	1,903
	Subaru	488	636	1,039	1,036	1,678
	MG Rover	148	321	815	1,084	1,622
	Land Rover	86	107	260	663	1,061
	Kia			309	832	1,044
	Alfa Romeo	150	151	86	566	769
	Daewoo			8	286	579
	Lexus	22	9	7	41	319
	Jaguar	104	75	123	140	311
	Daihatsu	9		14	91	168
	Lada	478	436	495	21	33
	Others	194	196	201	201	173
	Total	169,756	180,181	225,263	253,430	295,249

Data source: ABStatistik.

All other articles in the series: 1950-54, 1955-59, 1960-64, 1965-69, 1970-74,
1975-79, 1980-84, 1985-89, 1990-94, 2000-04, 2005-09, and 2010-14.

...and the Volvo C70 in 1997 (both photos from Volvo)