|I'm not sure if there are blue birds over the white cliffs of Dover but there is a|
blue Ford Kuga (and kayaks) on the beach. The thing is could it get up there?
These last three segments are disparate but they have to be put somewhere. They also are having varied success. Let's take a brief overview of how they have been faring.
The Sports section had about 3% share in 2004 but are now under 2%, although these was a slight improvement for 2017.
The SUV reminds me of lyrics from War of the Worlds, where it says "...but still they come". Like an invading army, nothing seems able to contain the relentless march of the SUV. From just &5 in 2004, they took 18% in 2017. They still have some way to go to taking over the market but who can say where it will reach its saturation point?
The MPV is probably as practical as a family vehicle can get and sales have held up well. Despite that, share has dropped from 6.7% in 2014 to 4.4% now. That's quite a swing. maybe the SUV is proving a more enticing proposition from what is a often regarded as a dull segment.
|Mazda||MX-5||4,229||L Rover||Evoque||27,161||Vauxhall||Zafira Tour||12,444|
|Other||British||2,593||L Rover||Disc Spt||23,796||Ford||B-Max||7,468|
Data source: SMMT.