01 July 2015

New Zealand Car Sales By Brand : 1995-99

The Ford Falcon was the best selling car in 1999

New Zealand new car sales were subdued during this period while used imports flourished. The economic reforms stalled somewhat due to external forces and that kept things muted. This was a time that the assembly industry ended. Ford and Mazda stopped it's operation in 1997, joined in 1998 by Mazda, Mitsubishi, Honda, Nissan and Toyota.

Was it good that NZ lost it's assembly industry? Well it was only ever from CKD kits and not real manufacturing so it wasn't cost effective. It could therefore only survive with protection and the government was removing that. It was only a matter of time.

Japanese brands seemed to consolidate their position even more, with only Ford and Holden offering much resistance. MG Rover and Land Rover were doing well and if combined exceeded the thousand mark. A few of the larger brands also did well in this time such as GM Holden, Nissan, Hyundai , Daewoo and Suzuki. In 1999, the top selling models were the Ford Falcon (4,311), Holden Commodore (3,511) and the Toyota Corolla (3,475).


Make 1995 1996 1997 1998 1999

Toyota 13,411 11,742 9,825 8,126 8,932

Ford 13,237 10,852 8,991 8,151 8,897

GM 7,656 7,148 5,740 6,181 6,282

Nissan 5,520 5,549 5,598 5,222 6,071

Mitsubishi 6,745 6,133 5,478 5,370 5,889

Hyundai 1,489 3,197 3,956 3,302 3,631

Honda 6,298 7,261 7,076 4,491 3,038

Daewoo 203 1,097 885 1,689 1,819

Suzuki 1,099 1,177 1,153 1,558 1,806

Subaru 1,532 1,131 917 1,366 1,684

Mazda 2,785 2,489 2,210 1,944 1,625

Daihatsu 588 593 987 1,298 1,128

BMW 962 910 797 740 893

Kia
120 277 241 687

Mercedes 357 323 395 440 653

VW 312 355 249 350 641

Peugeot 884 684 612 597 593

MG Rover 212 506 559 524 562

Land Rover 234 436 320 457 521

Chrysler 12 604 745 419 520

Audi 415 475 440 341 448

Volvo 123 140 167 150 313

Renault 48 130 84 85 252

Citroen 303 184 151 270 199

Alfa Romeo 113 219 128 137 189

Jaguar 138 88 107 85 171

Saab 241 199 93 123 145

Fiat 414 376 250 169 136

Lexus 65 45 120 95 117

Others 284 251 248 233 262

Total 65,680 64,414 58,558 54,154 58,104

Used Imports 80,976 111,769 97,041 99,937 131,118

Picture Source: Wiki/Jonathan Rabbitt.
Date source: MIA.

1990-94 can be accessed here.
2000-04 is found by clicking here.

No comments: