25 November 2014

Korea Car Sales By Brand : 2005-09

2009 Hyundai Sonata   

This five year period was good as far as car sales go. That is if you ignore Ssangyong going into receivership. Chinese Firm SAIC had owned it since 2004 and was accused of stealing hybrid technology from Ssangyong, something it denied. It was also felt promised investment was not met either by SAIC. Whatever the truth, it was bought by Indian company Mahindra in 2011 and is doing OK now.

Local: Hyundai/Kia made strong sales gains, something GM could only dream about. Samsung were solid without setting any records in sales gains.

Imports: German makes took the top four import spots in this period, with Lexus slipping out of that group. Honda made great gains, then imploded! Maybe Toyota and Nissan's arrival didn't help. Maserati and Ferrari disappeared but probably because they didn't give out the data anymore.

05 06 07 08 09 Make 2005 2006 2007 2008 2009
1 1 1 1 1 Hyundai 415,337 427,488 458,945 439,318 547,967
2 2 2 2 2 Kia 213,603 220,949 222,727 275,760 366,533
3 3 4 4 3 Samsung 115,425 119,088 117,204 101,981 133,630
4 4 3 3 4 GM Korea 93,658 112,088 126,924 102,630 104,424
5 5 5 5 5 Ssangyong 75,527 56,068 60,616 39,165 22,189
7 7 6 7 6 BMW 5,786 6,101 7,618 8,396 9,652
8 8 9 8 7 Mercedes 4,012 5,026 5,533 7,230 8,915
10 9 10 11 8 Audi 2,698 3,987 4,780 4,754 6,664
12 11 12 10 9 VW 1,635 3,649 3,977 5,136 6,511
6 6 7 9 10 Lexus 5,840 6,581 7,520 6,065 5,053
9 10 8 6 11 Honda 2,709 3,912 7,109 12,356 4,905
13 15 17 15 12 Ford 1,353 1,688 2,022 2,543 2,957
11 12 13 12 13 Chrysler 2,158 2,606 3,901 3,860 2,717
17 14 14 13 14 Infiniti 531 1,712 3,004 3,230 2,569
- - - - 16 Toyota - - - - 2,019
26 - - 24 17 Nissan 38 - - 196 1,998
14 13 16 16 18 Volvo 1,260 1,751 2,207 2,135 1,724
16 17 18 18 19 MINI 761 667 933 1,134 1,419
15 16 15 17 20 Peugeot 922 1,496 2,712 1,940 1,056
21 21 19 19 21 Land Rover 222 223 632 665 702
22 19 20 21 22 Jaguar 218 440 464 562 564
- - - 26 23 Mitsubishi - - - 65 483
19 20 22 20 24 Cadillac 300 262 312 577 466
24 22 21 22 25 Porsche 136 209 363 423 402
20 23 23 23 26 Saab 284 195 185 275 123
- 25 24 25 27 Bentley - 8 101 93 88
28 24 25 27 28 Maybach 11 9 11 7 4
29 26 26 28 29 Rolls Royce 5 8 6 6 2
25 - - - - Maserati 38 - - - -
27 - - - - Ferrari 22 - - - -

Total Import 30,939 40,530 53,390 61,648 60,993
Total 944,489 976,211 1,039,806 1,020,502 1,235,736

Data sources: Thanks to KAMA and KAIDA.

To see 2010-14, please click here.
To go to the first in the series (1985-89), simply click here.

Korea Car Sales By Brand : 2000-04

2004 Ssangyong Rexton 

Korea experienced economic downturn on this period as well, but not at a crisis level this time. Local car brands suffered although imports didn't, as they steadily made inroads, albeit at a low level of unit sales.

Local: The Hyundai Group clearly held top spot with both brands comfortably ensconced at the top. GM Korea had a steady downhill run through this period and was fending off Samsung for 5th spot.

Imports: Premium brands were now the main imported vehicles. Foreign cars must have been noticed with some regularity on Seoul roads by now. I got Mazda's figures years ago from somewhere, but they seem to have disappeared from sources now. How can car sales disappear? As 2005 showed no sales, this indicated they left the market.

00 01 02 03 04 Make 2000 2001 2002 2003 2004
1 1 1 1 1 Hyundai 426,275 475,779 525,577 424,861 390,779
2 2 2 2 2 Kia 304,314 273,694 307,289 225,539 197,128
4 4 4 3 3 Ssangyong 78,192 93,389 134,430 125,176 97,851
3 3 3 4 4 GM Korea 221,977 151,651 141,121 116,049 89,999
5 5 5 5 5 Samsung 26,862 70,648 116,793 110,249 82,220
6 6 6 6 6 BMW 1,650 2,717 5,101 5,438 5,509
17 9 7 7 7 Lexus 24 841 2,968 3,774 5,362
8 7 8 8 8 Mercedes 665 1,216 2,142 3,124 3,188
7 8 9 10 9 Chrysler 704 896 1,508 1,341 1,736
- 19 18 18 10 Honda - 73 101 209 1,475
9 11 10 9 11 Ford 328 470 1,247 1,580 1,388
10 10 11 12 12 Volvo 307 554 931 1,024 1,148
14 13 13 11 13 VW 86 272 685 1,048 929
15 12 12 13 14 Audi 56 338 749 886 807
- 23 22 19 15 Peugeot - 13 28 156 528
12 16 15 16 16 Cadillac 182 136 214 251 385
11 14 16 14 17 Saab 207 149 213 382 357
- 20 23 23 18 Mazda - 27 11 12 266
13 17 14 15 19 Land Rover 159 102 241 255 258
- 15 17 17 20 Nissan - 144 135 222 196
16 21 20 21 21 Jaguar 26 34 73 126 143
- 18 19 20 22 Mitsubishi - 81 77 144 115
- 22 21 22 23 Porsche 8 18 34 80 99
- - - 24 24 Ferrari - - - 9 13
- - - 25 25 Maserati - - - 7 8
- - - - 26 Maybach - - - - 7
- - - - 27 Rolls Royce - - - - 5
18 - - - - Citroen 12 - - - -

Total Import 4,414 8,081 16,458 20,068 23,922
Total 1,062,034 1,073,242 1,241,668 1,021,942 881,899

Data sources: Thanks to KAMA and KAIDA.

To see 2005-09, please click here.
To go to the first in the series (1985-89), simply click here.