Gradually, the amount of data available is shrinking. It is largely dependant on the car makers themselves to voluntarily release the sales figures. It may not be easy to publish information when there is a decrease but there are many reasons why sales retracted and not necessarily an admission of failure.
You can tell which ones are estimates by the rounded figures. The largest non compliant brand is Tesla and sources vary wildly regarding sales numbers. That is a consistent theme.
JLR used to give North American sales for Land Rover and Jaguar separately which gave a basis to estimate reasonably accurately. They are combined now but with Jaguar in run out mode, not too disruptive. Comparing JLR's data with some of the figures published, I wonder how some sources come up with the numbers they do.
Many smaller marques do publish North American sales like JLR does, but Q4 data by them is published quite late in an Annual Report format, so Q1-Q3 is used as a basis.
There isn't much change to be seen here percentagewise. The top four are the same as last year. Mercedes-Benz, VW, Audi, Dodge and Mitsubishi all had double digit drops. There is a dearth of double digit upturns, volume increases with the top two being the reason for that.
Data sources: Brands & estimates.
Picture sources: GMC (Canyon) & Buick (Envista).
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