While the Group maintained sales in most regions, Asia was the fly in the ointment. China in particular is economically struggling so a 10% fall was registered. It's still the largest region for the company but now it's only just. It was in 2020 that Asia overtook Europe but maybe in 2025 that will switch back.
I would have liked to have published BMW sales by model but the detail has been compromised sufficiently that it would be pointless in my opinion. Up until 2024, the detail was amazing, then acceptable until 2020 but since then poor.
One detail that I think that is worth noting is the XM SUV flagship (pictured above). That model sold 6,750 in 2023 and 7,800 this year. Surely that is a flop of major proportion. Price, looks and competition elsewhere within the BMW range have all had an impact. Other marques offer some compelling alternatives as well.
Data source: BMW Group.
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