Lamborghini Global Model Sales : 2023/24 (Q2)

When Lamborghini introduced the Urus SUV, it opened the marque to a new audience and lifted volume and no doubt profit. However, it may have reached its peak at just over 3,000 units per annum. In fact what saved Lamborghini from a small slide in deliveries was the replacement for the Aventador, the Revuelto. 

It will always be a niche player but one that has a unique character. They are too flamboyant for me (and too costly) but the well heeled extroverts out there will ensure it's not too short of customers. 

Data source: Audi. Pictures Lamborghini.

Region: Europe is the leading region fir the marque, with the USA not too far behind. China is lower than I expected while Other is strong. I assume the Middle East will be a major part of the latter figure.