I always thought when Bentley hit the 10,000 mark, that was about right for the marque and it settled there for several years. Then in 2021 15,000 produced and 2022 well over 16,000! heady stuff. Then in 2023 13,000 and this year somewhere around 10,000 if the current volume is maintained.
It sounds disappointing on paper but it was it all too much. Perhaps it's now finding that sweet spot between volume and maximising profit. I say this without insider knowledge but it sounds about right to me. All models are down evenly, too much the case to be purely market driven. It looks like a controlled reduction and if so the correct way to go.
Data source: Audi. Pictures Bentley.
Regions: Again volume change all rather even. The USA is the biggest market for the marque with China passing Europe. It's good to spread the sales in case one region contracts for whatever reason.
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