Registrations were down 6% in December and also down 5% for the complete year. VW remains top as it has since 1999 when it took over from Opel. Opel is currently 21st so quite a fall over the intervening years. VW's 10% share is the lowest share for the top brand in Switzerland going back many decades at least.
Audi is down when most higher placed ones are in the green and Ford too is suffering. Cupra is just the the models that are exclusive to that brand which isn't all they sell but what I have data for. The ones unknown are under SEAT. As that is the same criteria as 2023, the drop in Cupra sales volume is comparing like for like. I don't know when Auto Swiss will process Cupra as a separate brand but it's their call obviously.
Data source: Auto Swiss.
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