Thailand is a country in love with the pickup truck. Maybe they are ideally suited to the country or the versatility they offer is the attraction. They are also made locally and with stiff import duty, are no doubt benefitted by avoiding it.
Two brands dominate, the Isuzu D-Max and Toyota Hilux. The Ford Ranger and Mitsubishi Triton are trying hard but the rest feed on the crumbs dropping from the table. Due to protection, the number of models available is limited, unless some importers are not reporting sales.
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