24 January 2024

Japan Top 70 Passenger Cars : 2023













The top selling models are Japanese and I've colour coded them to show regular green), Kei (yellow) and import (blue) car models. I do find Kei cars fascinating and wonder why they aren't exported more. I think the reason could be they wouldn't get government assistance like they do in Japan so not as attractive costwise. In addition, they are city cars or best suited to that environment rather than open, twisting roads.  










Honda holds the top ranking and has done so since it took over in 2017. It shows no sign of surrender either. Toyota and its subsidiary brand Daihatsu take the next four places. Even combining the Yaris and Yaris Cross (not done by me) isn't enough to topple the champion. The list is repetitive brand wise but that is how dominant local manufacturers are here. 

Two imports make the list, the full MINI range of which the one model would probably make it anyway, albeit a lower down the ranking. The Golf also makes it while the Mercedes-Benz C-Class just misses out. 

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