Registrations for December were +1% and for the year -5%. VW as always is top and extended that in 2022. BMW and Mercedes battle it out for second placing with Audi not too far removed from the action. It's a very pro-German brand market. The '+/- diff' column below is for market share change.
Tesla has forced its way into the top ten and Dacia is threatening to do the same. The SEAT figure slumped as spin off brand Cupra did the opposite. The supplier of data doesn't separate the two but sales of models that clearly are Cupra can be extracted. That's what I have done but it isn't an ideal solution. Eventually, Auto Schweiz will surely differentiate the two.
It's interesting to see the Ineos brand arrive on the scene, the first market I've seen this. It only arrived in December and next year will show how sales will go but with all the Chinese brands arriving, it's rare to find a new brand from Europe making its debut (see pic below).
Data source: Auto Schweiz.
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