03 January 2023

Sweden Sales : 2022











Registrations for December were up 28% but that couldn't stop the full year from being down, -4%. The '+/- diff' column below is for market share change.  Volvo remains top and gained a little on VW. Considering the volatile conditions facing the car industry, the top brands were surprisingly stable compared to 2021.

Newbies from China did well. MG is in its second year and already is a whisker away from a top ten spot. Lynk is also looking solid while new entrants BYD and Ora did extremely well in their inaugural year. In the Māori language, ora means healthy, matching the registrations of the Ora car brand nicely.  

As for new Euro marques, Volvo spin off Polestar is already in a starring role, and SEATS equivalent is trouncing its donor brand. 

Data source: Bilsweden.

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