SEAT has been a problem for some time for VW. Making it a profitable operation is the task at hand and the lack of sufficient volume seems to be a major hurdle. Recently, the Cupra brand was created as a performance wing to presumably lift the company's sporty image as well as improve margins.
Cupra: After a few models were sold under the SEAT brand, the marque was spun off as a stand alone entity. VW did this in 2020 and it is now recognised as such in most markets. The 34,000 produced in 2020 jumped to 82,000 in 2021. A new model was born but the impetus mainly came from the Formentor.
SEAT: After a 37% drop in production in 2002, a much better -8% was the outcome in 2021 (when Cupra is included, there was a 4% increase). No one model managed to crack the six digit barrier which is surely not ideal.
SEAT / Cupra deliveries by region: As to why the difference between production (above) and sales (below) was nearly 50,000 units I am at a loss to explain. The brand lacks anything like a global reach with 95% of sales in Europe and a few in 'Other'.
The North American figure is just Mexico. The small Asia Pacific figure probably only includes NZ and Singapore. With the Addition of Australia during the year 2022, that should start to look more respectable. In NZ SEAT doesn't seem to be working but Cupra is doing much better. 
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