14 February 2022

Philippines Top 50 Sales By Model : 2021











I colour coded the list to show where brands historically originated. Japan is the main provider with an increasing presence from other Asian makes. Some brands don't report sales but whether it would have an effect on this chart is a moot point. Probably not.

The numbers fall away quickly as is the case in protected markets. Toyota took the top five rankings. They got into the market early, established a good record which is now being rewarded. So even if a car maker opens a plant, prising away customers from Toyota is a tough ask. Positioning product at a low price point will get some traction but few can do that and then that will only get a brand so far anyway. 

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