07 January 2022

Spain Sales : 2021











Registrations for December were -19% but +1% YTD, following a pattern among many European markets. The '+/-' column below is comparing market share variance for 2021 with 2020 which shows which brands are taking more share and those losing it although with a minimal increase much the same as real increase or decrease. Green (share up) with yellow (less share).  

None of the top brands could get close to a 10% share, which shows that no one marque is particularly favoured. This is a long standing situation, the last time double digit share was achieved was back in 2005 by Renault. SEAT's sporty spin-off brand Cupra is making inroads very quickly. If the sales were combined with SEAT, then it would be over the 10% mark although had Cupra not been created, SEAT wouldn't be at 10% anyway. 

Point of interest: SEAT was the best selling brand for decades but lost that to Renault in 1980. It was back on top for 2010 and 2011, plus 2018. However, the recent closeness of brands means that holding top spot even for two consecutive years isn't easy. SEAT has done that for 2020 and 2021. The challenge will be to stay there. 

Data source: ANFAC.

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