12 January 2022

Israel Sales: 2021








Registrations for cars and light commercial vehicles were +35%, a very healthy total so most brands grew numerically in terms of new registrations. However, the '+/-' column below is comparing market share variance for 2021 with 2020. So who gained and lost share? 

At the top, there was little change. Toyota, Kia and Mazds did OK. Hyundai, Škoda, Mitsubishi, SEAT and Suzuki all have retreated in share if not in sales. Cupra became a stand-alone brand from SEAT, the latter holding up well considering having Cupra spun off from it.

It's refreshing to see that premium marques aren't near the top of the chart. Electric brands are appearing with Tesla officially arriving, Aiways, Geely and Seres from China joining the electric push, albeit in its early stages. 

Point of interest: Electric cars are still not very common, with about 3% of sales in 2021. That's well up on 2020 when they accounted for less than 1%. The cost of purchase and lack of charging points holding many potential buyers back.  

Data source: Israel Vehicle Importers Association.

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