19 April 2021
Porsche Global Model Production : 2019-20
With so much upheaval in 2020, it's surprising that Porsche managed to hold its decrease to just 4%. Obviously, the new Taycan helped immensely but just keeping factories running smoothly was difficult. The 718 Boxster/Cayman did very well but the Panamera was the poorest performer. I presume the Taycan may have taken some sales away from the latter.
Through these challenging times, Porsche also managed to keep its profit per unit at the same as 2020. Of course, maintaining volume helps the bottom line but only if discounting isn't used to prop the volume up. Clearly, Porsche didn't need to resort to that approach.
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