With Volvo registrations -42% in December, it wasn't a great finish for the marque. Still, they took the top three placings thanks to the XC40 doing well and the VW Golf not. Kia had a very strong December, with a 25% increase in a market -29%, the Niro and Cee'd in fine form. The Toyota RAV4 was up nearly 250% in December, helping push it up from 17th to 9th.
Electric and hybrid models made gains so any model offering such did well. If a car still relies on ICE propulsion alone will be increasingly marginalised in Europe.
Data source: Bilsweden.
I cant hep thinking, that the trends are far more influenced by supply rather than demand. Japanese sales strategy focussed on stock cars, being less sensitive to production halts. Plus Japan was not stopped during COVID. Sweden also tried to keep the country running, while Germany was shot down for many weeks, could the weakening VW sales be attributed to that factor?
ReplyDeleteYes, there are many factors that influence sales and most not obvious to anyone not directly connected to a particular company.
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